68 Ventures: Rebranding

Logo ReDesign and Style Guide Additions

As a newly formed real estate and construction parent company, 68 Ventures began rebranding from the original, BattlePlan Capital.  Much of the initial work was conducted by another design/marketing firm, and we were asked to push the style (font, layout, and color palette) in a bolder way that better aligned (we're a bit edgier!).  

Here is a link to their website, where the owner has provided background and context about his brand vision as it applies to his organization's mission as well as his mission in life. 

Below are additional brands that we've worked to reimagine or have built from from the ground up, implemented, and managed.


CAPITALISM 2.0, Inc: Brand

BRAND Ideation, design, development, implementation, and management

In a year long contracted role with Capitalism 2.0, a business consultancy focused on leadership development, Karli was asked to develop a brand from the ground up for this newly formed start-up.  Working with the owners of the organization, we established the look, feel, and voice of the organization, as well as the strategy for all operations and business identity.  With the assistance of my network of partners, Karli set out to implement this across all channels: print and digital.  

Beyond printed marketing collateral (business cards, letterhead, contract/proposal/invoice) and all digital work (website, social), Karli was also tasked with initial management and growth of the brand, which included team, vendor, and partner management.

Here is a link to their website, where more content and context are provided.


Innerwill: Brand

BRAND design, development, implementation, and management

While working for the parent organization, Luck Companies, a family-owned construction aggregates organization, Karli was partnered with various individuals across the company to implement a brand, for their newly formed 501(c)3, established by a UK based marketing/branding company.  Working with key stakeholders, board members, and executives of LC, we integrated the look, feel, and voice of the organization, as well as the strategy for all operations and business identity.  

Beyond printed marketing collateral (brochures, business briefs, contracts/proposals) and a portion of the digital work (speaker website and social channels for the Chairman & Chief Officers), Karli was also tasked with team, vendor, and partner management.

Here is a link to their website, where more content and context are provided.